Propaganda
Media coverage and stories about my projects, my businesses and me that you might find interesting.
Recent Media Coverage
Entrepreneur Magazine
Pete appears in the Top Entrepreneurs Under 40 list
Forbes
Pete talks to Forbes Magazine about Turning Dead Leads Into Sales
Thrivetime
Pete Talks Doubling Your Business Profit With 7 Simple Wins on the Thrivetime podcast
Press Inquiries and Resources
For specific inquiries, contact support [at] preneurgroup [dot] com
Press Kit
Our current media focus is Pete’s newest book Cadence.
Everything you need to know about Pete and the book is available on the Media Kit page.
Photo Gallery
We’ve collected together some high-quality photos of Pete for you to use in your content/promotions.
They are grouped by theme to help you choose an appropriate image.
More About Pete
If you want more information about Pete, his background and his current focus, start with the About page on this site.
More Propaganda
Pete Talks Doubling Your Business Profit With 7 Simple Wins on Business Innovators Radio
In the latest episode of Business Innovators Radio, host Neil Howe talks with Pete on how a business can double its profits with seven simple 10% gains using the "7 Levers of Business." Pete goes through the whole system and reveals how these small changes across the...
read more
Pete Talks Turning Dead Leads Into Sales on More Time More Profit Podcast
In the latest episode of the More Time More Profit podcast, hosts Adam John and Grant Merriel ask Pete to share his idea of reviving dead leads and turning them into paying customers. How do you deal with leads that don’t convert into sales? Do you just move on and...
read morePete’s Secret Recipe
Whatever the biggest problem is in your business – you’re just one good system, process or checklists away from solving it. Pete believes that business systems are like recipes for success and they hold the key to moving your business (and your profits!) to the next...
read morePete Talks Resuscitating Sales By Nurturing Dead Leads on Forbes
Pete tells Forbes how he began bringing old leads back to life with quirky and creative marketing campaigns, instead of giving up on them. One entrepreneur today that every marketer should be modeling is Pete Williams, author, entrepreneur and Co-Founder of Infiniti...
read morePete Talks About ‘Resuscitation Marketing’ on Inc.
Pete shares with Inc. some tricks on how his company, Infiniti Telecommunications, is able to bring dead leads back to life with a strategy he calls "resuscitation marketing". This strategy caught the eye of Infusionsoft, who awarded him the 2017 Small Business...
read moreInfiniti Telecommunications April Fool’s Day Ad Featured on Chatbot’s Life
Infiniti Telecommunications won over the Internet once again with their April Fool's Day ad. Their special April Fool's prank was featured on Chatbot's Life along with other hilarious April Fool's Day hoaxes created by big tech startups such as Google and Amazon. The...
read moreChatbots Magazine Features Infiniti Telecommunications’ Hilarious Ad About AI Chatbots
Infiniti Telecommunications' genius April Fool's Day ad was featured on Chatbots Magazine's list of AI and chatbot related hoaxes you might have missed. The ad talks about how Infiniti’s customers will soon have to live chat directly with a specially created...
read moreInfiniti Telecommunications Ad Among Techstars’ 2017 Best Tech April Fool Pranks
Infiniti Telecommunications’ super funny April Fool’s Day ad about the “AI Revolution” made it to Techstars' list of Best Tech April Fool Pranks. The ad started with Pete and other top management at Infiniti Telecommunications explaining the revolutionary technology...
read morePete Shares His Essential Marketing Tips With The Huffington Post
The Huffington Post asks Pete about his thoughts on marketing, ‘resuscitating’ dead leads, his adventures on the marketing realm and the game-changers he’s discovered along the way. He also shares his experience as a co-founder and Chief Marketing Officer at Infiniti...
read morePete Shares His Secrets to Starting a Highly Successful E-commerce Business
Pete shares with Foundr the secret on how he and his partners were able to maneuver Simply Headsets, a company he co-founded, to e-commerce success. The coolest thing has been the clients we’ve been able to help. Some of the biggest companies we used to look up to are...
read morePete Wins Infusionsoft’s 2017 Small Business ICON Best in Class Award for Lead Nurture
Infusionsoft names Pete as its Small Business ICON Best in Class for Lead Nurture for 2017 for his innovative strategies for turning Infiniti Telecommunications' leads into customers. Infusionsoft is the creator of one of the world's leading sales and marketing...
read morePete Talks Seizing Opportunity on Intentionally Inspirational Podcast
In the final episode of the Intentionally Inspirational podcast for 2016, Pete joins host Jason Wright and shares his entrepreneurial story and the role of mindset with overcoming struggle and accomplishing great things. Pete introduced me to some simple, yet new...
read moreThe Age BusinessDay: Federal budget 2015: Small businesses see tax breaks as trigger to spend
Pete is featured by The Age in its article on the effects of the Australian government's latest $20,000 instant asset tax write-off breaks on small businesses to boost the country's economic growth. Pete Williams is at the pointy end of the government's attempt to...
read moreThe Age MySmallBusiness: Google Punishes Clunky Mobile Sites
Pete's move to overhaul the Simply Headsets website to be more mobile-friendly is highlighted by The Age in its latest MySmallBusiness article. Google has announced recently that starting April 21, it will feature mobile-responsive sites more prominently in mobile...
read morePete Talks Monitoring Your Numbers on BookPals Podcast
In the latest episode of BookPals Business Sanity podcast, Pete discusses the numbers you need to be monitoring within your business to ensure it remains profitable and provides you with the level of income you need to live the lifestyle you choose to live. Listen to...
read morePete Talks Leveraging Content, Media and Traffic on Be Efficient TV
Learn more about pitching to the media to get free publicity, writing the perfect Press Release, and leveraging content to drive more traffic to your website in this in-depth interview with Ahmed Al Kiremli for BeEfficient.tv. Highlights include: What strategies and...
read morePete on Outlier on Air
In the latest episode of Outlier on Air, host Ever Gonzales and Pete talk about the 7 Levers of Business that are each linked directly to a company's profitability. Pete shares how increasing each of these levers by just 10 percent increments will boost a business's...
read morePete Talks Leveraging Content on The Coachzing Show
In Episode 137 of The Coachzing Show, Pete chats with Doug Foresta about how you can leverage your time and energy to create great content that boosts your business. In their conversation, you’ll discover: A powerful content creation system for busy people The #1...
read morePete Shares His Mind, Money and Marketing Blueprint on the Triple-M Blueprint Podcast
Highlights of Pete’s conversation with Nicola Cairncross of The Business Success Factory on Mind, Money and Marketing, have been released on Nicola’s Triple-M Blueprint podcast.
read morePete on The Business Success Factory Podcast
In the latest episode of The Business Success Factory podcast, Pete chats with Nicola Cairncross about his entrepreneur story and shares his best learning/resource/revelation to date around the three topics -- Your Business Mind, Your Business Marketing, Your Business...
read morePete Talks About the 7 Levers of Success on the Fresh Ideas Podcast
In this episode of the Fresh Ideas podcast, Pete talks with Marc Ford about how to increase the profitability of a driver training business (or any business) using the 7 Levers as a framework. The 7 Levers are: Traffic, Opt-Ins, Conversions, Average Items Per Sale,...
read more‘How to Turn Your Million-Dollar Idea Into a Reality’ in 5 minutes
Pete has shared how he turned his idea into a million-dollar business in a 259-page book. In a challenge by Tom Pollack for the Business Owners' Marketing Brief Series, he further breaks it down into 3 actionable key points in just 5 minutes. Watch the quick video now...
read morePete Talks About Online Vs Offline Marketing, Finding Your Market, Digital Strategy and ROI on Switched On Podcast
In the 10th episode of Switched On podcast, Ludwina Dautovic chats with Pete about online versus offline marketing, finding your market, digital strategy and ROI. Other topics they touch on include: Fun Fact: Pete wrote the foreword to Ludwina's book, It’s That Easy –...
read morePete Shares the Secrets to the 7 Levers of Business on the Business Marketing Podcast
In the latest episode of the Business Marketing Podcast, Pete talks to Moe Bedard about some of the business strategies that have helped make him such a success. He also shares his secrets to the 7 Levers of Business. The 7 Levers (aka drivers of profit) are Traffic,...
read more[Live Event] Secrets of Aussie Online Entrepreneurs
What: Information Nights to support the roll-out of high-speed broadband across the Inner East and South East regions of Melbourne Who: Pete Williams and other top Aussie experts in online business When: Wed, February 26, 6pm-9pm -- Frankston & Wed, March 12, 6pm-9pm...
read morePete Talks Parenting on The Parentalist Podcast
Sarah Spear of The Parentalist chats with Pete about his “hack the process” by asking for help, philosophy of trying something new, eliminating noise to find out if the idea matches the core business, and what next steps Mums and Dads can take to get closer to become...
read morePete Featured in New Book on Business Building
Mark Middo, Growth Hacker and Founder of Social Empire, gives a shout-out to Pete in his new book, 5 Minute Business. Mark has helped boost online revenues for some of the largest companies in the world, including Formula 1, MotoGP and McDonald’s. At 23, he created a...
read morePete Featured in Feed a Starving Crowd
Pete is mentioned in Robert Coorey’s latest book on selling on social networks like Reddit, StumbleUpon, Slideshare, and Pinterest. The book, Feed a Starving Crowd, features unique marketing strategies some of which require spending no money on advertising at all....
read more‘Podcast Like a Pro’ Debuts, Features PreneurCast
In its very first episode, Podcast Like a Pro takes a closer look at PreneurCast and two other "podcasting stars," and deconstructs what their creators (including Pete and Dom) did right. Feature (or even cross-promote) your blog on other websites and digital spaces....
read morePete Shares a Powerful Business Framework for Small-Business Owners
In an exclusive call for the Marketing Mastery Mashup telesummit, Pete talks about the framework and principle that guides the focus of each one of his businesses, which he recently shared in his 7 Levers of Business Report. The report touches on the 7 key drivers of...
read morePete on infinite pie connection podcast
In Episode 19 of the infinite pie connection podcast, business coach Alan Fawcett speaks with Pete about what it takes to build a community and to go from idea to implementation. Pete explains how he identifies ideas, captures them, and sits and down and decides which...
read morePete Featured in IIDM’s Business Growth & Performance Section
In the latest edition of International Institute of Directors & Managers (IIDM) Newsletter, Pete shares how he's been able to grow Infiniti Telecommunications despite big players like Telstra and Optus. Unlike other large brands that define themselves with quirky...
read more[Live Webinar] The 4 Most Important Webpages in Any Business
What: The 4 Most Important Webpages in Your Business, and How to Tweak Them to Triple Your Revenue in the Next 12 Months (by Using an Automated Marketing Tactic That You Can Implement in 30 Minutes) Who: Pete Williams and Clay Collins When: Thurs, 30 May, 8pm US EST...
read morePete on the Get Internet Famous Podcast
In the fourth episode of the Get Internet Famous (GIF) podcast, Pete reveals his content marketing strategy for becoming the go-to resource and market leader, and shares insights to how he built his $500k-a-month business. GIF is an online marketing podcast for...
read moreFree Webinar: Grow Your Business by Outsourcing
Last week, Pete was invited by Jonathan and Greg DeVore of Blue Mango Learning Systems, the creators of the documentation tool ScreenSteps, to show their community how to get started with outsourcing and building a remote team. In this exclusive webinar, Pete...
read morePete on the Cover of Internet Marketing Magazine
Pete talks about mastering multiple disciplines in the March issue of Internet Marketing Magazine. Internet Marketing Magazine is a digital magazine that provides the latest articles, trends and advice on all facets of marketing online. This latest edition also...
read moreThe Outsource Profit Machine 2 Workshop
What: The Outsource Profit Machine 2 Workshop Who: Pete Williams, Dave Jenyns, Chris Ducker and Jen Sheahan Where: Australian Institute of Management, 181 Fitzroy Street, St Kilda, Victoria 3182 When: Tuesday, 12 February 2013, 8:45am AEST Register:...
read morePete Featured in Customer Engagement Magazine
Pete is featured in the January edition of Customer Engagement Magazine. In the magazine, Pete talks about how to make effective valuable content to develop trust and relationship with your audience. Visit http://www.customerengagementmagazine.com/ to learn how to get...
read morePete on EnlightenedPreneurs TV
Michael Macintosh interviews Pete for an episode of EnlightenedPreneurs TV where he shares some tips and tools on how business owners can get more done in less time. Watch the video to find out what the three most essential things entrepreneurs need to focus on to get...
read morePete Urges Entrepreneurs to Test More on UK’s The Entrepreneur School Podcast
In the latest edition of The Entrepreneur School Podcast, Andy Ritchie interviews Pete about the keys to becoming a successful entrepreneur, including overcoming the temptation to chase after the next shiny thing. "If you have that mentality that everything is just a...
read moreSpecial Profit Hacks Livestream Today
What: Free 90-Minute Livestream Who: Pete Williams, Rich Schefren and Todd Brown When: Saturday, 17 November 2012, 10am AEDT Register: http://profithacks.com/live/ UPDATE: You can now watch the livestream replay HERE. Pete, Rich Schefren and Todd Brown will host a...
read morePete at the Experts Industry Association Annual Conference in California
Pete was onstage at the Experts Industry Association Annual Conference in Santa Clara, California, demonstrating some of his Profit Hacks strategies. During his presentation, he pulled a member of the audience onstage with him. They did a quick five-minute interview...
read moreGet More Done in 6 Hours Than Most Do in 6 Weeks [Live Webinar]
What: Watch Pete Take on This 6-Hour Challenge LIVE Who: Pete Williams and Rich Schefren When: Friday, 9 November 2012, 7am AEDT Where: At your laptop, Mac or PC Register: http://www.profithacks.com/live/register/ Tomorrow, you'll witness Pete get a whole week of...
read moreRich Schefren Releases 1st Report in 5 Years
To kick off the public launch of his new project with Pete, Rich Schefren (author of The Internet Business Manifesto) releases his first free report in 5 years. The Single Biggest Threat to Your Business in 6 Years Could a “mind virus” that’s jumping from marketer to...
read moreAudiobook Version of ‘Media Strategies for Internet Marketers’ Released
The audio version of Pete's book, Media Strategies for Internet Marketers, is now available on Amazon.com, Audible.com and iTunes. Click on the names of the online booksellers to listen to the sample and purchase your copy. If you want to download this audiobook for...
read more6-Hour Livestream Highlights Released
If you missed the 6-hour live video broadcast Pete did with Rich Schefren on productivity, workflow hacks and leveraged content creation, the Strategic Profits team has now posted the video highlights. "It's funny, part of me wanted the stream to suck so I would have...
read moreYPM Meets with Pete Williams, Founder of Preneur Marketing
Young Professionals Melbourne (YPM) has just posted the presentation Pete gave a few weeks back for them about how he 'Resold the MCG.' Click play and...
read morePete Discusses NBL and Basketball Australia on Hyping the Hoopla Basketball Podcast
In the latest episode of Hyping the Hoopla Basketball Podcast, Pete joins hosts Dan Boyce and Matt Smith to share his thoughts on the issues the NBL is currently facing. Ep. 4 “Selling Ice to Eskimos” We speak to Melbourne Marketer and Entrepreneur Pete Williams whose...
read morePete Talks Basketball Australia on 612 ABC Brisbane Radio
Pete joins Tim Cox and Mark Hides from 612 ABC Brisbane radio to talk about the state of basketball in Australia and the demise of another NBL franchise, the Gold Coast Blaze. Read more about Pete's thoughts on saving Basketball Australia and reviving the NBL here and...
read moreBusiness Blueprint Event July 2012
Pete was one of the guest speakers at the Business Blueprint Conference last July 2012. Started by bestselling author Dale Beaumont, Business Blueprint is a training and mastermind program that helps entrepreneurs systematize and grow their business "through live...
read more


